Hashtags Are Over; Here’s How to Drive Visibility Now
June 27, 2025
By Sam Rubin
On June 26, Elon Musk announced that hashtags will be banned from ads on Twitter/X. To many, this was a complete shock. After all, it was Twitter/X that introduced the #hashtag to social media almost 15 years ago, and since that day, marcom professionals have spent countless hours quibbling over the right hashtag strategy.
The truth is, those strategies have been pointless for years. Social algorithms have evolved, and downgraded the hashtag from a discoverability lever to just a label.
